Top Universities in Singapore for Marketing Degrees
Singapore is a renowned global education hub, offering some of the best advertising and marketing degree programs in Asia and the world. Known for its high-ranking institutions and vibrant business ecosystem, Singapore combines academic excellence with practical, real-world opportunities, Whether you’re a data-driven strategist or a creative visionary, pursuing a marketing degree in Singapore could be the stepping stone to a rewarding career.
This guide highlights the best marketing degrees in Singapore, showcasing their unique offerings, career advantages and marketing degree costs.
Best Marketing Degree in Singapore: Top Options
1. National University of Singapore (NUS)
Course Option: Bachelor of Business Administration – Marketing Specialization
Why NUS? The National University of Singapore is consistently ranked as one of Asia’s top universities, and it’s easy to see why. With a robust marketing program housed within its Business School, students gain a deep understanding of digital marketing analytics, global networking opportunities, and access to cutting-edge research facilities.
- Strong focus on digital marketing and analytics.
- Opportunities for collaboration with global firms and industry leaders
- Exposure to international business through exchange programs.
International Student Fees: $ 12, 997 USD / year (converted from SGD)
Domestic Student Fees: $ 4, 541 USD / year (converted from SGD)
Ranking:
| Asia Rank 2024 | Overall World University Rank 2024 | World University Rank 2024: Marketing |
| 1 | 8 | 8 |
Source: NUS Rankings on QS Top Universities
2. Nanyang Technological University (NTU)
Course Options: Bachelor of Business – Minor in Strategic Communication
Bachelor of Communication Studies with Second Major in Business
Why NTU? NTU ‘s marketing programs excel in blending theory with application, supported by a global reputation for research excellence. The focus on cutting-edge topics like consumer psychology and digital marketing ensures students are industry-ready.
- Advanced modules in digital marketing and consumer psychology
- Strong research orientation with expert faculty.
- Collaboration with global firms.
International Student Fees: $ 43, 730 per year
Domestic Student Fees: $ 13, 250 per year
| Asia Rank 2024 | Overall World University Rank 2024 | World University Rank 2024: Marketing |
| 2 | 15 | 14 |
3. Singapore Management University (SMU)
Course Option: Bachelor of Business Management – Marketing Major
Why Singapore Management University? SMU’s hands-on approach to marketing sets it apart. Real-world consulting projects, internships, and a campus in the heart of Singapore’s bustling business district create an environment where learning meets practice.
- Gain practical experience through internships with multinational corporations.
- Curriculum covers branding, consumer behavior, and digital marketing.
- Campus is located close to local advertising agencies and industry hub.
International Student Fees: $ 24, 600 USD per year
Domestic Student Fees: $ 11, 500 USD per year
| South Eastern Asia Rank 2024 | Overall World University Rank 2024 | World University Rank 2024: Business Management |
| 34 | 585 | 44 |
Source:SMU Rankings on QS Top Universities
4. LASALLE College of the Arts
Course Option: BA (Hons) Design Communication
Why LASALLE? If you’re passionate about creativity and advertising, LASALLE College of the Arts offers an unmatched opportunity to combine art with business strategies. Its program emphasizes innovative and artistic approaches to branding and communication.
- Explore artistic and design-based marketing techniques
- Learn from faculty who are active industry professionals
- Collaborate on real-world projects with actual clients.
International Student Fees: $ 21, 502 USD per year (converted from SGD)
Domestic Student Fees: $ 15, 885 USD per year (converted from SGD)
| Asia Rank 2024 | Overall World University Rank 2024 | World University Rank 2024: Marketing |
| NA | 51-100 | NA |
Source: LASALLE Rankings on QS Top Universities
5. Singapore Institute of Management
Course Option: BA (Hons) Marketing
Why Singapore Institute of Management? SIM is all about practical learning. Its strong ties with global universities and a curriculum tailored for the modern marketing world prepare students for success in an international environment.
- Collaborative programs with prestigious overseas universities.
- Focus on applied marketing strategies, from consumer behavior to market research.
- Access to internships with multinational companies
International Student Fees: $ 13, 795 USD per year (averaged & converted from SGD) Domestic Student Fees: $ 12, 997 USD per year (averaged & converted from SGD)
6. Singapore University of Social Sciences
Course Option: BSc in Marketing
Why Singapore University of Social Sciences? SUSS is ideal for students looking to balance their studies with flexibility and a focus on social impact. The program integrates digital marketing analytics and sustainability for a well-rounded education.
- Emphasis on digital marketing, analytics, sustainable branding and emerging marketing trends.
- Flexible learning options tailored for working professionals.
- Strong focus on social impact and ethical marketing practices.
International Student Fees: $ 24, 670 USD per year (converted from SGD)
Domestic Student Fees: $ 9,2704 USD per year (converted from SGD)
Side-by-Side Comparison of Singapore’s Top Marketing Programs
| University | Course Options | Key Strengths | Fees (USD/year) | Ranking (2024) |
| National University of Singapore (NUS) | Bachelor of Business Administration – Marketing Specialization | Focus on digital marketing, analytics, and global networking. | Domestic: $4,541 International: $12,997 | Asia Rank: 1 World Rank: 8 Marketing Rank: 8 |
| Singapore Management University (SMU) | Bachelor of Business Management – Marketing Major | Practical exposure through internships and branding modules; central city location near industry leaders. | Domestic: $11,500 International: $24,600 | Asia Rank: 34 World Rank: 585 Business Rank: 44 |
| Nanyang Technological University (NTU) | Bachelor of Business – Minor in Strategic Communication- Bachelor of Communication Studies with Business | Strong research orientation; advanced digital marketing and consumer psychology focus. | Domestic: $13,250 International: $43,730 | Asia Rank: 2 World Rank: 15 Marketing Rank: 14 |
| LASALLE College of the Arts | BA (Hons) Design Communication | Emphasis on creativity and real-world client collaborations. | Domestic: $15,885 International: $21,502 | Asia Rank: NA World Rank: 51-100 Marketing Rank: NA |
| Singapore Institute of Management (SIM) | BA (Hons) Marketing | Applied marketing strategies with global collaborations and internship opportunities. | Domestic: $12,997 International: $13,795 | Asia Rank: NA World Rank: NA Marketing Rank: NA |
| Singapore University of Social Sciences (SUSS) | BSc in Marketing | Flexible learning options; emphasis on digital marketing and sustainability. | Domestic: $9,270 International: $24,670 | Asia Rank: NA World Rank: NA Marketing Rank: NA |
Unique Strengths of Singapore’s Top Universities in Marketing and Advertising
Each university has a unique strength in marketing and advertising:
| University | Key Strengths |
| NATIONAL UNIVERSITY OF SINGAPORE | Strong in digital marketing & analytics |
| SINGAPORE MANAGEMENT UNIVERSITY | Practical, industry-oriented curriculum |
| NANYANG TECHNOLOGICAL UNIVERSITIES | Research-focused with an emphasis on consumer psychology |
| LASALLE COLLEGE OF ARTS | Creativity and innovation in advertising |
| SINGAPORE UNIVERSITY OF SOCIAL SCIENCES | Socially responsible marketing with an emphasis on digital marketing, sustainability, and ethical practices. |
| SINGAPORE INSTITUTE OF MANAGEMENT | Applied marketing strategies with global perspectives and strong industry partnerships. |
Local Industry Insights
Singapore’s multicultural environment, strategic location and thriving economy make it the perfect place to kickstart a career in marketing. Students benefit from access to multinational corporations, and exposure to Southeast Asia’s diverse consumer markets.
Future Trends in Marketing
In addition to traditional advertising skills, these programs prepare students for future trends like AI-driven marketing, metaverse advertising, and sustainable branding. With a mix of creativity and analytic rigor, Singaporean universities provide a strong foundation for marketing professionals of tomorrow. stand out as global leaders in marketing and advertising education.
Whether you are a creative enthusiast or a data-driven strategist, these institutions have something unique to offer.
Ready to Start Your Marketing Journey in Singapore?
Singapore’s universities don’t just teach marketing—they prepare you to shape the future of the industry. Whether your heart is set on creating the next viral ad campaign or decoding consumer behavior with cutting-edge analytics, there’s a program here designed for you.
So, which path will you take to launch your dream career?
Which university aligns with your vision of a marketing career? Are you drawn to creative innovation, like LASALLE, or analytical precision, like NUS?
If you’re inspired to take the next step in your marketing career, we are here to guide you. From university selection to application advice, we help you find the best-fit program and ensure you’re well-prepared for success in Singapore. Visit Mck-Education today to get started on your path to a rewarding career in marketing!
